Category: Recruiting

Enhancing Recruitment Marketing with SEO

by Jonathanin Recruiting

I can still recall, quite vividly, the days when my whole household had one cellphone, and it was carried by the family member who could justify the greatest need for it.

In 2007, I reluctantly purchased my first cellphone that I didn’t share with a family member. I was 22 at the time and being a late adopter was a point of pride – I wanted to see how long I could hold out before being swallowed by the mobile revolution. Tell that to my parents, and they’d laugh thinking about the technology they had when they were 22. Tell that to one of my cousins in high school, and well, they’d probably laugh as well – who waits till they’re 22 until getting their very own phone?

Fast forward to today, and I’m more likely to leave my house without my wallet than my cellphone – a sentiment that I believe is quite significant in terms of how the Internet and proliferation of mobile devices has truly changed our society.

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How to Evaluate HR Recruiting Software – Guest Post

by Maddyin Recruiting

Guest Post by Skornia Allison. 

How do we evaluate a human capital management technology or software to make sure it fulfills all of our recruiting needs? With the countless solutions out there, making a pick can be quite difficult. While someone is trying to sell you a product that is configurable and easy-to-use, someone else may be pitching about the features of their product that are hard to find. Most of what of what you should be selecting depends on what is fit for your organization and its recruiting needs. If you’re not a large company, you may not need highly advanced software with extensive options. You could be a small/medium sized organization looking for simplistic solutions to fulfill only the most basic of needs.

Conducting a thorough evaluation of the recruiting tools available and deciding what should or should not be implemented is necessary to ensure an efficient and painless recruiting process. Without a doubt, the best solution has a propensity to speed up the recruiting process, involve more people in the hiring process, and enable you to focus on the tasks that are best handled in-person. Here’s my guide to evaluating HR recruiting technology – a way to help you sift through piles of technology and software solutions.

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Data-Driven Recruitment Marketing

by Maddyin Recruiting1 Comment on Data-Driven Recruitment Marketing

 

Previously on Ye Olde Careerleaf Blog, we went over the basics of website analytics and what metrics are useful for job boards to measure.

“Big Data” is a phrase that is not going to go away any time soon, in the recruiting industry or any other. But how do you begin to truly understand what it is, how to find it, and how to apply it to a recruiting or job board business?

First off, where is this data coming from? The first thing to know, is that your data doesn’t have to be “big” in order to be useful to you.

Here are some typical sources of data that your business should have access to:

  • Website and Recruiting Analytics
  • Feedback from Employers and Recruiters
  • Third party “Big Data”

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How to Make Recruitment Marketing Work for Your Job Board

by Maddyin Recruiting

“Recruitment Marketing” is another one of those phrases you’re probably hearing about more often lately. It’s the concept that in order to recruit and to hire, you need to market to candidates.

It’s the kind of idea that seems obvious in retrospect. I’ve already written about how job boards can help their customers create great candidate experiences by thinking about job seekers as customers, and recruitment marketing fits right in with that.

If the candidate is the customer, then the employer (or the job they are hiring for) is the product you’re selling to them. In order to sell it to them, you have to market to them. Marketing a job or an employer encompasses a variety of components, including:

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Demystifying Mobile Recruiting

by Maddyin Recruiting

“What’s your mobile recruitment strategy?!?”

If you spend any time in the recruiting, hiring, or HR space online, “mobile recruiting” is catchphrase you’ve seen and skimmed across hundreds or thousands of times by now. I’m sure it’s sometimes tempting to brush it off as just part of a series of buzzwords designed to sell newfangled software, marketing, and recruiting services.

Much like Search Engine Optimization, the idea of mobile recruiting is frequently talked about without really establishing what it means and how you can start to do it. So let’s get back to basics!

What is mobile recruiting?

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