Improving Your Job Board’s Performance with the Right Traffic

There is a tendency for job boards to get tunnel vision when it comes to website traffic. Lots of traffic usually means lots of candidates, which means applications and/or clicks, which help the job board directly or indirectly generate revenue and provide the value they promise to recruiters and employers.

While you certainly won’t make money from a job board that no one visits, a high volume of applications won’t necessarily guarantee continued success. With a high traffic, high volume strategy, you’re essentially betting that among the thousands of job seekers arriving at your site and applying to your jobs will be some really qualified people.

While on the surface, bombarding employers with dozens or hundreds of applications might make them feel like they’re getting their money’s worth, you’re actually not making their job easier. The higher the volume of applications, the more work is involved for them, and the more likely it is that candidates aren’t going to be fairly or consistently screened and evaluated. The end result is that your customer may not wind up hiring somebody they found through your job board.

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Chamber of Commerce Job Boards Shouldn’t be Empty

Chambers of Commerce do a lot of interesting work to advocate for local businesses, support local economic development, and to engage their community. With so much on your plate, it’s not completely shocking to discover that your chamber of commerce’s job board has been a little… neglected.

In this blog post, we’ll take a look at what that neglect looks like, how it can be fixed, and why it matters. First up, here’s a glimpse at some chamber of commerce job boards who share this problem:

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5 Steps to Making More Money With Your Job Board

For job boards that find themselves struggling to retain their past successes in the ever-changing world of recruiting, there are five core things you need to do to stay competitive and make more money.

1. Be Niche. Start Niche. Become Niche. Get… Niche-ier.

Generalist job boards – those that deal with all types of jobs on a national or international level – have the most competition. Not having a niche makes it really hard to stand out when it comes to your marketing, your SEO, and your overall value proposition to customers. (If you expect someone to search for “jobs” and find you on the first page of search results next to Indeed, LinkedIn, Monster, Glassdoor, Craigslist, Facebook, and other big established job boards, you’re going to have a long, expensive, and difficult road ahead of you.) 

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Job Postings as Native Ad Revenue for Publishers

Ad-Blockers are Causing Publishers to Lose Revenue

Display advertising is an important pillar of revenue for digital publishers, but disruption of those advertising revenue models has presented several challenges.

Last week Laurie Sullivan at MediaPost reported that US publishers have lost up to $15.8 billion in advertising revenue due to ad-blocking technology. The numbers come from a study done by, which estimates the international loss of ad revenue as a result of ad-blockers rose to $42 billion.

Some publishers have found that a “less is more” approach may yield better results. By being selective about the number of ads, their placement, and just who is advertising what, readers visiting a website are more likely to click on an ad when it’s relevant and their experience is enjoyable.

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Why We Built Job Board Software and You Shouldn’t

Can you build a job board from scratch?


Should you build a job board from scratch?

Uh, probably not.

There are many job board owners out there capable of building their own job board from scratch, but sometimes it’s not the best decision for their business. But job boards are awesome and deceptively complicated.

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Help Community Stakeholders by Marketing Your Job Board


Chambers of commerce or local governments running community-focused job boards have a lot to gain by thinking of this resource through the lens of marketing.


The biggest mistake that anyone can make in trying to reinvigorate or launch a job board project is to fail to market it to the people who stand to benefit from it the most. For community leaders who have taken on the challenge of tackling unemployment and economic development, it’s vital to get the word out.


As with all job boards, you’re marketing to more than one audience. You need to reach both the job seekers and the employers in your region, and make your pitch for other workers and businesses to relocate.


One of the reasons a regional job board can be so valuable is that it centralizes disparate information that is typically spread across a combination of big national job boards, help wanted signs and bulletin boards. If it’s easy to find out who’s hiring and what talent is available to hire, it simply becomes easier to do business.


But the localization of business and opportunity is about more than just job postings and resumes. It’s also important to provide other information about your town to shed more light on living and doing business there.

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Choosing a Job Board Set-Up for Associations and Publishers

Deciding on the best way to integrate a job board into your current website can be a struggle for associations and publishers who are starting or rebooting a job board to generate revenue and provide value for their members or readership. We’ve outlined below three different ways you can set up your organization’s job board, as well as what types of scenarios make sense for each one.

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Successful Job Boards Aren’t Just Job Boards

“Job Boards” are for Job Seekers, “Talent Acquisition Platforms” are for Recruiters?

Terms such as “recruiting” and “talent acquisition” speak to recruiters and employers, but not necessarily to job seekers. Thinking of your job board or career centre as a “talent community” is great when it comes to strategy – it means you’re thinking about making your recruiting site an interactive community that attracts and engages the candidates you target.

But does it translate for job seekers? Do the candidates you want to attract actually think of or refer to themselves as “talent”?

Candidates – be they active job seekers or passive candidates – don’t really see themselves as a product to be nurtured, whose contact information and resume data can be bought and sold to employers, recruiters, or other entities. They have their own wants and needs.

Candidates are people who are interested in one main thing: furthering their careers.

Typical job seekers are primarily searching for jobs and researching employers. They’re not likely to type “talent community” into a search engine to discover the opportunities they seek. To the job seeker, a “job board” makes sense.

Successful Job Boards Aren’t Just Job Boards

Talented and employed candidates who are open to opportunity but not actively looking aren’t going to apply to a ton of jobs, but they might become regular and engaged visitors to job boards that provide interesting news, resources, and advice that is relevant to their careers. Then when the right opportunity or offer comes along, they’ll find themselves in the right place at the right time – that is, your job board/recruiting platform/career centre/whatever.

I don’t think we’re going to crack the code and discover the ideal job board nomenclature anytime soon. There is no clear answer because every case is different. Some recruiters and employer look for “job boards” to advertise their open positions, while others may respond to different language. Making a splash by portraying your recruiting platform as something brand new can help you grab the attention of the customers you seek.(And if you’re one of the few out there solving problems in a unique market – you probably are brand new!) Making a big fuss about how you’re not a “job board” isn’t necessarily as helpful. If someone can advertise jobs on your site, then you are a kind of job board, even if those words don’t take centre stage in your branding.

For successful niche job boards that aim to attract both active and passive candidates, perhaps it makes sense to approach the job board more holistically. Developing an online community, resource, or publication that just happens to have amazing and relevant job opportunities on its job board, as a part of its overall offerings, may be a more balanced approach to marketing to quality candidates. People specifically looking for jobs can find them, and those who are passive or merely browsing can be exposed to those opportunities and be found by employers and recruiters.

Once you have the right candidates, finding the language to connect with recruiters and employers in your niche may become easier. The choice to brand yourself a talent community, a job board, a recruiting platform, hiring tool, or talent acquisition thingamajig will fall into place if you know your market, what they’re looking for, and what language they use.

Successful job boards today simply aren’t the 90s web design nightmares that the term may conjure up in the imaginations of some recruiters. Is it up to job boards to challenge the stereotype that lives in the minds of recruiters and marketers? I’m not sure if it’s really a problem.

The nature of a job board – the kind that serves the needs of multiple recruiters and/or employers – is one of duality. You have to speak to both the people who do the hiring and the people they want to hire. Maybe “job board” isn’t right for both of your audiences, or neither, but it still means something and people still hit up Google looking for job boards that cater to the jobs they want. It’s up to you to know (or find out) what language works with your two markets.

How Job Boards Help Publishers Generate Revenue and Cope with Industry Disruption

Publishing is an industry that is no stranger to disruption. The digital revolution, while no longer new, still continues to make waves in publishing as technology, media, economic and social forces all impact both new publishers and venerable institutions that have been around for more than a century.

Subscriptions and advertising have traditionally made up the bulk of newspaper and magazine revenue, and it’s no different for today’s publishers. Online advertising has long been a staple of Internet-based businesses as well, and news sites, online magazines, and blogs have good track records of being able to deliver the traffic that advertisers seek from them.

The challenge of generating revenue from advertising is not simply down to transitioning from print to digital for publishers (especially given how many big players are now digital-first), but also in navigating the increasingly complex world of online advertising. From PPC and programmatic advertising to interstitials and paywalls, the online publishing world has been at the forefront of testing out and experimenting with new ways to sustain themselves and profit through advertising revenue.

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